- 1 What Is Taxonomy For The Website?
- 2 How Does URL Classification Structure Affect Site Architecture?
- 3 How Does Google Use URL Classifications?
- 4 URL Classification Optimization How To?
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If you’re new to the SEO industry, you’ve heard of the website taxonomy (classification). But do you have enough information about this? URL taxonomy (URL classification) is also used for “taxonomy”.
There are several methods in which this work is implemented. So if you don’t have enough infrastructure on the subject, the concept of “taxonomy for the website” can be a bit confusing for you.
Website taxonomy is important for measurable SEO planning! In this article, we will mention the following topics;
• What is URL / Website taxonomy?
• How does it affect the site architecture?
• How does Google evaluate the URL classification?
• How is URL classification optimization done?
What Is Taxonomy For The Website?
Website or URL taxonomy is actually a classification. We are talking about a structural classification about how your pages are divided into specific content groups.
For example; What types of subfiles are your URLs divided into? This layout you create creates your URL taxonomy structure!
But first what’s the structure of the URL, let’s look at it:
When you create any new page, the “slug” section determines your page name. That is, the word after the last slash. When you think from top to bottom, you can think of them all as family trees. In other words, you can think of them as children who come after, children who come first, and grandchildren.
Being a “subfile of the URL” is just like this “parent-child” logic.
How Does URL Classification Structure Affect Site Architecture?
URL classification structure has an important place in the site architecture! If you have a clean and organized URL structure, your site is crawling, that is, crawling more easily by Google. In addition, a regular structure will facilitate your work.
If you wish, let’s make the subject a little more concrete by giving good examples and bad examples:
• https: // data. mediazone.net / 2020/04/03 / what-is-serp
• https: // data. mediazone.net / 2020/03/17 / how-to-do
• https: // data. mediazone.net / 2019/11/29 / contact-us
For example, you may encounter bad examples above in WordPress blog pages. The problem with this example is that blog post dates are used in the URL structure. Such structures do not classify blog content, for example, on the subject of content!
However, in any blog page, it is very important to classify content according to specific themes or topics!
What Does Optimized URL Classification Mean?
Let’s consider a site from the health sector. This may also be a hospital. Let’s classify the services offered by the hospital successfully:
• https: // www. mediazone.net / experience / individual-therapyies
• https: // www. mediazone.net / experience / group-therapyies
• https: // www. mediazone.net / experience / cognitive-behavior-therapy
• https: // www. mediazone.net / experience / depressions
• https: // www. mediazone.net / states / contact
As you can see, all the URLs above are under a specific class: in the form of Services and Situations …
How Does Google Use URL Classifications?
A clean and tidy URL classification makes Google’s job easier in many ways.
Content & Grouping Relationship
When you categorize content that talks about the same subject, you get a successful site structure. Google easily understands that your content is classified into certain groups and acts accordingly.
If we recall the example of the health site we gave above, Google first comes up to the “Services” group. He then easily grasps that all sub URLs are related to this topic. The same is true for the “situations” distinction.
Grouped Content and Internal Links Relationship
You should also consider internal links on website taxonomy. For some time, ignore the concept of “PageRank” and focus on the concept of “Relevance”, which we frequently emphasize on content.
Let’s go back to the two URL groups in our hospital example. Content under the “Services” group and content under the “Cases” group can link to each other! Thus, both Google and users can establish the links they find suitable for them.
For example, the user may suddenly want to take a look at content related to depression while reading a post on group therapy… The same is true for Google.
URL Classification Optimization How To?
First, start with the following 3 principles:
- Can it be measured?
- Is it understandable enough for both Google and users?
- Does it serve the marketing funnel?
When starting the URL classification, you should also predict the future. Will your work be easier when opening a new page in the future? Or will it be the opposite?
For example, if you are a company serving in different cities or locations, the URL structure is much more important to you!
The path you need to follow regarding company locations is as follows:
• https: // www. mediazone.net / locations / europa / germany /berlin
You can also classify this example more effectively for your own company.
This business does not necessarily have one way or one option. The important thing is that it contains a certain class and meaning. This is far from confusion.
What is the Classification of Your Website for Users?
As we are constantly emphasizing, a good classification, taxonomy, is much more valuable to your website than you think. When you make a good classification, users navigate your site much easier. They reach what they are looking for more easily.
If you have made a good classification of locations, they will not have difficulty finding your office.
Finally, do not neglect the marketing part of the business while approaching the situation technically. The site structure you create should attract users to it. It should direct them towards the sales channel in a certain order.
Experienced web design experts will provide you with the right support in this regard. It is useful to be open to professional knowledge.