Social Media Platform Tips

Facebook

Today, 180 million people actively using Facebook in USA. You should take advantage of being one of the first applicants among social media platforms.

Facebook Tips

• With Facebook Page Manager, you can easily manage your brand’s Facebook account.

• You do not have to make the sharing instant, you can either post the dates back or have them shared at a later time.

• You can share interesting videos by opening a page or a group as video shares on Facebook spread faster than Youtube.

• With Facebook ads, you can highlight posts that receive more interaction compared to other posts, allowing more people to see.

• You can see in advance how many people you can potentially reach with the budget and targeting options you have chosen while advertising Facebook.

• You can follow the success of the Facebook page with the graphs and statistics provided by the admin panel.

• You can easily manage the accounts of multiple brands from a single source thanks to Facebook Bussiness Manager.

Usage of Social Media 2020

Instagram

Instagram is a social platform that allows users to share photos from their smartphones. Users can share their posts with the world with the hashtags they add to their photo

Instagram Tips

• It is ideal to share a photo with an intimate and expressive statement.

• You can make your images more professional by using the photo editing options available on Instagram for non-ready images.

• By linking the Instagram account to other social accounts of the brand, you can make the images you share visible in other channels.

• You can schedule your Instagram posts with various applications.

• You can measure the success of the posts on this platform only with the number of likes.

• Pantene, which entrusted its Instagram account to Bergüzar Korel for 1 week in order to connect the existing followers and attract the potentials, set a good example for Instagram campaigns.

Twitter

Instagram is a social platform that allows users to share photos from their smartphones. Users can share their posts with the world with the hashtags they add to their photos.

Twitter Tips

• It is ideal to share a photo with an intimate and expressive statement.

• You can make your visuals more professional by using the photo editing options available on Instagram for non-ready images.

• By linking the Instagram account to other social accounts of the brand, you can make the images you share visible in other channels.

• You can schedule your Instagram posts with various applications.

• You can measure the success of the posts on this platform only with the number of likes.

• Pantene, which entrusted its Instagram account to Bergüzar Korel for 1 week in order to connect the existing followers and attract the potentials, set a good example for Instagram campaigns.

Snapchat

This messaging application, which is mostly in the interest of young people – according to the research of Informate, 8 of 10 users are between the ages of 18-24, enables the transfer of snapshots on mobile.

Snapchat Tips

• Brand accounts can also play an active role in Snapchat media, where only 24 hours of video and photos can be shared. Local Blue, “Turkey’s first interview with Snapchat,” the name given to the project received 150 thousand views within two hours. The brand has managed to attract the attention of users with advertising stars Serenay Sarıkaya and Kerem Bürsin. These types of activities contribute to the brand’s vitality and proximity power.

• For the brands that want to increase their sales by organizing a campaign, the British The Co-operative Travel may be recommended. By sharing the 30 Pound discount code that is valid for laptop shopping with users, the company, which provides privileges to those who take screenshots of the code, has both increased its sales and was followed by many users in Snapchat.

Pinterest

Pinterest, which comes out with the combination of pinning and interest, allows users to gather the images they love and share them with other people.

Pinterest Tips

• You can group products and services of the brand by creating an album on Pinterest.

• You can make measurements in this medium with the number of likes and “repins”.

• The weight of female users on Pinterest has been proved by statistics (68% to 32%). If the brand appeals to fashion, food, travel style, you should definitely use this advantage.

• By allocating a budget for advertising, you can pay for “promoted pins” and take a step forward among photo sharing.

LinkedIn

Individuals, who are seen in the field of interest of HR (human resources) department, use individuals to “connect” with their network of hundreds of thousands of employees.

LinkedIn Tips

• If the client applying to the agency requests you to represent an institution, you can both promote the brand on LinkedIn and ensure that it reaches the most appropriate candidates.

• If you are going to represent someone on LinkedIn, you can contact the relevant group / institution / people. You can also strengthen your brand perception with professional content that will be shared periodically.

• You can promote virally by sharing a presentation prepared with the brand name on LinkedIn.

YouTube

87% of the 2 billion internet users in the world actively watch videos on the internet. Creating quality video content on this platform, which is closely followed by the young generation, will be important for your brand.

Youtube Tips

• Share simple and short videos. As the video duration gets longer, the view rate will decrease.

• Fill in the video description in detail so that it appears in the relevant searches.

• If you share your videos on other social media accounts of the brand after uploading, the number of views will increase. Note that the measurements are based on views and likes.

What are the Visual Dimensions in Social Media?

Facebook: Cover (cover photo) 851 x 315px, pro fi l photo 180 x 180px, shared image 1200 x 900px

Twitter: Header (header photo) 1500 x 500px, profile photo 400 x 400px, shared image 1024 x 512px (440 x 220px appears in Timeline.)

Google+: Cover min. 480 x 270px – max. 2120 x 1192px, pro fi l photo min. 250 x 250px – max. 5200 x 5200px, shared image 250 x 250px

Instagram: Pro fotoğrafı l photo 161 x 161px, shared image (web) 612 x 612px, shared image (mobile) 510 x 510px

LinkedIn: Banner (cover photo) 200 x 200px on personal accounts, profile photo 200 x 200px; Standard logo on corporate pages 100 x 60px, square logo 50 x 50px

Youtube: Pro fotoğrafı l photo is uploaded via Google+, channel image is 2560 x 1224px, video sharing size is 1280 x 720px

Pinterest: Pro fotoğrafı l photo 600 x 600px, Pins (shared images) 600 x infinite pixels, clipboard thumbnail 222 x 150px


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