What is SERP Feature? – Best 56 Serp 2020

What is SERP Feature?

SERP features are the generic names of features that appear on the Google search results page (SERP) and are different from traditional search results.

These features are; It has been developed to enrich the search experience for users and may differ depending on countries, regions, languages and even device types.

For example, a sitelinks feature with the Google search results page (SERP) feature below:

serp google
serp google

These and similar SERP features have many advantages and disadvantages for websites as well as improving the search experience of users and speeding up what they are looking for.

In the continuation of my writing; You will find a list of the importance of SERP features, why you should benefit, and almost all of the known SERP features.

What is the Importance of SERP Features?

The purpose of Google SERP features is mainly to improve the search experience for users. However, these features, which are developed to improve the experience of the users, bring different advantages and disadvantages for the websites.

SERP features allow your website to take up more space on the search results page (SERP). It is also very effective in increasing click-through rates on your site or page.

However, some SERP features are created by Google in a way we cannot interfere, and these results, which we call click-free results, can provide users with the required answer without the need to enter a website.

For example, when we search “when is mother’s day” on Google, the results page shown by Google is as follows:

when is mother day
when is mother day

As you can see, this SERP feature, which we call direct answer box, can give you the answer you want without needing to click any site and also plays the majority of the clicks of the pages targeting this query.

So why should you take advantage of these features, which have many advantages over their disadvantages?

Why You Should Benefit from SERP Features?

As we mentioned before, SERP features are very important for you to take up more space in search results and increase click rate.

In order to make a difference and increase your click rates on the search page with many organic and advertising results, you should use SERP features and set strategies for your site or even for your individual pages or page types.

Now, let’s examine two different SERP features by looking at how the brands in high-competition e-commerce benefit from the SERP features, where it is especially important to use SERP features and increase CTR rates.

When we examine facebook login, which is one of the known brands in the used car industry, we see that it is listed on the search result page with the features of review and breadcrumb.

facebook login serp
facebook login serp

Compared to the classic blue link results, this result, in which the users’ votes appear and which contains relevant in-site links, is more remarkable when we examine the search result page in general.

This can increase the clickthrough rate (CTR) of the site.

Now let’s examine the appearance of tripadvisor, which is in the same sector and follows a different strategy, on the search results page.

search schema
search schema

Enriching the search result with FAQ schema, otoshops.com is a brand that tries to attract the attention of users by answering questions that users may be curious in the FAQ schema.

The brand listed in the search results with questions that are likely to be asked by a user interested in second-hand vehicles, while taking a strategy that will easily attract and click users with some questions in mind, it also takes up more space in SERP than all its competitors.

Although the strategies of both brands are different from each other, both of them aim to increase their click rates by leaving their competitors in the SERP, where 10 pages, ads and non-clicked results are included.

Regardless of your industry, Google has one or more SERP features that you can definitely take advantage of in this world of enhanced user experience.

For this reason, I recommend you to make use of SERP features in order to stand out among the classical results and your competitors.

In this article, we will examine SERP features under three main headings, which is one of the most comprehensive and comprehensive SERP feature lists ever prepared. These; paid SERP features are organic SERP features and structured data-driven SERP features.

Let’s start with the paid SERP features.

List of All Known SERP Features

SERP features are divided into three main groups. These are paid SERP features, which are ad-sourced results, organic SERP features that come up organically, and structured data-driven SERP features that enrich search results with our control.

If you are ready, let’s start our paid list of SERP features.

Paid SERP features are features that we can activate while preparing Google Adwords ads, which also increase the quality score of the ad.

These features are mostly developed to increase the interaction of the ad and to show better, more focused ads to the users. In addition to these, paid SERP features include different types of advertisements and ad locations.

Adwords Top

Adwords Top are the top ads that appear in Google search results.

As an example, when we search for the word “vpn” on Google, we can see that AdWords Top ads were shown before the organic results.

google serp ads
google serp ads

Adwords Bottom

Adwords Bottom
Adwords Bottom, at the bottom of the Google search results page (SERP), is also an advertisement placement.

As an example, when we look at the “seo” query, the ads at the end of all search results reflect the Adwords Bottom feature.

bottom ads
bottom ads

Shopping Ads (Product Listing Ads)

Shopping ads, or product listing ads, in addition to being one of the most important types of advertising, especially in e-commerce sites, also receive a significant amount of traffic in transactional queries.

You can see a sample shopping ad below.

google shoping ads
google shoping ads

Google Hotels

Google Hotels, a type of advertisement offered by Google, is a SERP feature with detailed ads of the hotels in a location you are looking for.

Google Hotels, which allows you to list and access hotels that directly advertise on Google without entering any website, is also a major disadvantage for hotel listing sites.

Below you can see how the Google Hotels feature is offered.

google ads hotels
google ads hotels

Google Flights

Google Flights ads are a SERP feature that appears when you search for flights between two locations.

Thanks to this feature, users can compare flights and book flights directly on Google without entering any flight company or flight listing site.

Below you can see how the Google Flights feature looks like.

google ads flight
google ads flight

Adwords Sitelinks Extension

429/5000Adwords sitelinks is a SERP feature that you can activate in your ads, similar to the organic sitelinks feature, which will both increase the area you occupy in the advertising area and help users increase your click by providing a richer advertisement result.

With this SERP feature, which you can activate without any additional fees, you can get ads that are both more remarkable and perform well.

serp google
serp google

Adwords Call Extension

Adwords call extension is a SERP feature that is available for you to advertise phone calls or enrich your ad with your phone number and can be added for free while advertising.

google serp contact
google serp contact

Adwords Location Extension

Adwords location extension is a Google SERP feature designed to increase your ad performance by showing your location information in Adwords ads, both to reach users through your address and to enrich your ad.

You can activate this feature free of charge when creating ads via AdWords.

google serp adress
google serp adress

Adwords Message Extension

Adwords message plugin is a free SERP feature that allows you to send messages directly to your ad and add a message to your ad option.

Adwords Message Extension
Adwords Message Extension

Adwords Price Extension

Finally, the AdWords price extension is a SERP feature that allows you to add price information to your ads and can be activated for free.

Adwords Price Extension
Adwords Price Extension

By using these wonderful paid SERP features that we have mentioned above, you can increase the efficiency and quality score of your ads and use these features to increase the click-through rates.

I have listed the paid features for you. So what are the SERP features we can meet or come across organically? Let’s look at them now.

Organic SERP Properties

Organic SERP features are the SERP features that we cannot achieve with advertising or structured data, and are mostly shown by Google.

An important part of these features are what we often refer to as zero result and non-click results. However, there are many different and useful organic SERP properties.

If you are ready, let’s start examining them all.

People Also Ask (People Also Ask)

The Users also asked these field is a SERP feature that includes questions about your query, shown randomly by Google.

people to ask
people to ask

Although there is no work that can be done directly in order to take part in this field as it has been announced or known yet, your question and answer form and using FAQ schema may increase the chance of taking part in this field.

Top Stories

Feature that you can encounter, especially when you search for news on the internet, with mostly current news.

top stories
top stories

Knowledge Graph / Knowledge Panel

Knowledge Graph or Knowledge Panel is a SERP feature that gives us information about the famous person, well-known institution or popular topics that we usually see on the right side of the SERP screen.

Knowledge Graph
Knowledge Graph

Featured Snippet

Featured snippet is one of the first SERP features that come to mind when we say zero. Featured snippets can be found in the search results pages as text, list or table.

Although it is not a precise method, it is important to optimize your content so that it can be featured in the featured snippet and to be on the first page in the search results so that you can take part in this field.

What needs to be done in this regard is to first examine the content of your competitors in queries with featured snippets. In this way, for example, you can gather the answer under the relevant title in your content in a short paragraph according to the length of the text in the featured snippet, if the list is included, you can include the list format in your content or you can increase your chances of taking part in this field by adding a table.

Updated Information: With the new update, Google has decided not to show the results that are in zero position in the same SERP in order not to create double results in SERP anymore.

In other words, it is no longer possible to take place in the zero position and be among the results on the first page as before.

You can see three different featured snippet examples below.

Text Snippet

text snippets 1
text snippets

List Snippet

list snippets
list snippets

Table Snippet

table snippet
table snippet

Direct Answer Box

Direct answer boxes are a SERP feature that we usually call a click-free result, where users can get the answer they are looking for without the need to enter a site directly by Google.

Although there are many varieties, the best known are the dates of special days.

This feature loses significant traffic to the sites found in the queries it originates from.

For this reason, I suggest you not to rank high in these content queries, which are usually very high volume, when determining your content strategy. Because the search volumes are generally quite high in these types of queries, this volume turns into very low traffic and can often cause labor and resource waste.

google serp adress
Direct Answer Box

Translate

The Google translation feature is a SERP feature where when you search for a translation query in the search engine, the Google Translate box provided by Google comes out and translates directly to you.

Since this SERP feature came out, it has caused many translation tools to lose a lot of traffic, especially.

google serp translate
google serp translate

Currency Serp

This SERP feature, which is a derivative of the direct answer box, offers you up-to-date information about the exchange rate you are looking for directly in SERP.

Thanks to this feature, users can obtain the information they are looking for much faster, while causing significant traffic loss to websites providing exchange information.

currency serp google
currency serp google

Twitter Packs Serp

Twitter packs is a Google SERP feature that displays popular tweets about the topic sought on the SERP page, or features their popular twits with well-known accounts.

twitter packge serp
twitter packge serp

Scholarly Articles

The academic papers feature is a SERP feature that works in conjunction with the Scholars service offered by Google.

Although it is not a very common feature, it appears when the searched query matches academic articles in the Google Scholars database.

scholarly articles google
scholarly articles google

Top Places Serp

The touristic places feature is a SERP feature that shows you the touristic places in the relevant location when you search for a popular location in the search engine.

top places google serp
top places google serp

Podcast

Today, increasingly popular podcasts are of great importance for Google to enrich search results.

With this SERP feature, users can see the type of podcasts they are looking for on the search results page and directly access the podcasts from here.

podcasts serp google
podcasts serp google

Sitelinks

Sitelinks is a SERP feature that is frequently requested by brands that do not have this feature, but we cannot directly intervene.

This feature usually occurs when Google recognizes a website as a brand, when in-site links are done well. Although there is no specific structured data type for this feature, it can even appear on a site with very little traffic.

Although there is no direct effect that we can make to have the Sitelink feature, we can send a signal to Google to have this feature with the sitelinks search box and corporation schema markings on our homepage.

serp google
site links

Books Serp

The Books feature is a SERP carousel feature that highlights different types of organically sought-after books. The books included in this feature are generally shown in this area because they are popular and it is not an area in which we can directly intervene.

google serp books
google serp books

Image Pack

Image pack is a SEPR feature that we encounter in visual oriented queries and search intent is mostly found in images.

google image pack
google image pack

Video Carousel Serp

The videos feature, similar to the Image pack, is a feature encountered in queries where video results come to the fore.

This feature is located in the SERP in the form of a carousel, which shows the most popular videos of the searched queries.

google serp videos
google serp videos

Dictionary

Another feature that negatively affects the traffic of dictionary sites but provides great convenience for users is the dictionary feature.

Thanks to this feature, you can display the answer directly in the dictionary by Google in queries made to learn the meaning of a word.

google serp dictionary
google serp dictionary

Q&A Page

Q&A Page, which is a basic but a feature that enriches the search results for the user, is a feature that users who use platforms such as stackoverflow and quora can often encounter in SERP.

Thanks to this feature, you can see some answers, especially the approved answer to the question you are looking for in SERP. Similarly, thanks to this feature, you can see other similar questions in the search results related to the question you are looking for in the site.

q a page serp google
q a page serp google

Popular on the Web

Its popular feature on the web is a feature that we come across when we search for “horror movies of 2020” and offer suggestions that are popular on the internet regarding the topic we are looking for.

popular serp
popular serp

Converter Serp

The dialer feature is a non-click result feature offered by Google when we want to convert a unit to a different unit and when we search in that direction.

It is a tool that simply converts the value in cm to inch when we search for example cm to inch.

converter google serp
converter google serp

Things to Do

Although the things to do feature is actually similar to the top places feature, it is the SERP feature that includes places to visit for those who want to prepare a travel guide rather than showing the most popular locations.

things to do serp
things to do serp

Google My Business

Although Google My Business is not actually an organic result, it still takes its place on our list as a SERP feature.

Google My Business, which is of great importance especially for local businesses and local SEO studies, is the Google service where you can add your business free of charge and you are visible in the relevant local search results after you confirm your business.

google my Business
google my Business

Popular Product

Popular products feature is a SERP feature that is active in the USA and some other countries even though we do not encounter much in our country, where Google shows you products organically according to its popularity on the web.

popular product serp
popular product serp

Featured Video

The featured video is like the featured snippet feature for the video. Although it is not a feature we frequently encounter, it is a feature that may affect click / watch rates for video content publishers.

featured video serp
featured video serp

Available On

Especially when a song, movie or similar piece is searched, this feature is a SERP feature that shows which platforms the piece you are looking for.

listen google serp
listen google serp

Lyrics

As a feature that has a big impact on the loss of traffic of the lyrics sites, the lyrics feature provides the user with the exact lyrics of the song she is looking for directly on the search results page

Discover More Places – mobile only

With this mobile-only feature, it is a Google SERP feature that suggests more places related to their search when users make a local search.

Interesting Finds – mobile only

Another feature that is only on mobile is the interesting finds feature. Currently not used in Turkey is a feature showing the SERP content that may be interested on the subject sought.

Search Photos – mobile only

Search with photos is a very useful SERP feature that offers you a place suggestion using photos shared by places or users. It is also used only in mobile SERP.

Compare Products – mobile only

Offering a feature that will annoy the product comparison sites, Google has also achieved a great innovation by bringing users the opportunity to compare products directly from SERP.

This feature, which I found quite useful when I tried it, is currently only available on mobile but not in all countries.

Show By Color – mobile only

Another feature that will ensure that users will no longer go to e-commerce sites other than purchasing is the show by color feature.

Again, you can see all the color options of the product you are looking for in SERP with this feature, which is only used in mobile and in certain countries, and you can search by filter by color.

Related Products

Relevant products are essentially a feature that shows product suggestions related to the product that the user is looking for, just like e-commerce systems.

related products serp google
related products serp google

This is the organic SERP features that can lead to lower click-through rates and reduced traffic because it is offered directly by Google, but enhances the search experience of users.

However, before I examine the structured data sourced SERP features, I would love to briefly learn your thoughts about these features both as a user and through a website.

We would be delighted if you share the effects of these features on the search experience and their impact on websites, or if you give us your feedback on Twitter, using the comments field below.

While you are thinking about your comments and sharing with us, let’s move on to the SERP features, which is now our last group, structured data source.

Structured Data Source SERP Features

Critic Reviews

It is a very useful SEPR feature that is used in some countries, especially in the USA, and presents the criteria made by the authorities about a work to the user.

Fact Check

Fact check is a SERP feature that is often used on websites that contain claims, with details about some basic and scientific claims.

Recipes

This feature, which is active in the USA and some other countries, is a SERP feature that offers users a calendar of events within the SERP when users search for an event, by scanning the events through the structural data on the sites that offer the event.

You can find the relevant documentation and code sample in this article.

As an example, you can read the Cat Food Homemade text I wrote earlier

Activity

This feature, which is active in the USA and some other countries, is a SERP feature that offers users a calendar of events within the SERP when users search for an event, by scanning the events through the structural data on the sites that offer the event.

You can find the relevant documentation and code sample in this article.

Local Pack – Map Results

Map results, or local pack, is a feature that gives users information about local business locations on the search results page.

This feature based on structural data helps you to be listed in this field by taking your data with both local markings that you will add to your site and Google My Business.

You can find the relevant documentation and code sample in this article.

Course

Course feature, which is an important feature especially for educational sites, is a SERP feature that is available when you mark your training pages via structural data.

How To Do?

You can enrich the SERP view of your how-to content pages with the how-to feature, which allows you to take a look at how-to content in SERP.

We share in this category. You can read our “how to do” articles from this link.

Job advertisement

Especially, the job posting feature used by career sites is a feature that enriches the SERP views of the advertisement pages on your site.

Film

For sites that offer a movie list, you can increase the interactions of the movies you offer and enrich their appearance in SERP by applying this structural data markup, which allows the user to present the details of the presented movie in SERP

Product

The product is a structured data marking type and is a SERP feature that allows you to present detailed information and user evaluations about the product on the search result page.

Using this marking, you can show users product evaluation, price information, product name and description and stock information in SERP.

Software and Application

Using this structured data markup type, which is useful for websites and applications that offer software, you can enrich your search appearance with the software and application SERP feature.

With this feature, which gives a look similar to the product marking, users can view some preliminary information about your software application in SERP when they search.

Restaurant Menu

With the restaurant menu, which is not very common yet, it is possible to present the menus for restaurant websites to the users as a rich result in SERP….

Salary Prediction

Salary forecast is a kind of structured data marking and SERP feature that can be useful for websites that offer salary range information for specific professions and positions.

FAQ Schema

FAQ schema is a SERP feature that shows the questions and answers you eliminate with the data structured under your search result, as we use as an example at the beginning of our content.

With this feature, you can attract the attention of users by interacting with your users in the search results and by showing that there are questions and answers in your content that the user may be curious about.

At the same time, this feature will increase the area it covers in SERP, and will help your page attract more attention than the classical results.

Vocational Training

And, finally, vocational training marking, which is still in beta, is a SERP feature that can be activated through structural data marking.

Thanks to this feature, which is similar to the course feature, it is possible to present richer and more detailed results to the user in the SERP.

What are SERP features?

SERP features are the generic names of features that appear on the Google search results page (SERP) and are different from traditional search results.
These features are; It has been developed to enrich the search experience for users and may differ depending on countries, regions, languages and even device types.
For example, a sitelinks feature with the Google search results page (SERP) feature below:

What is a SERP Analysis?

SERP (Search Engine Results Page) Turkish equivalent is “Search Engine Results Page”. These are the pages that we come across when we search for any word in search engines. We can describe it as the tool that enables us to see the SEO activities. The purpose of SEO is to ensure that we are on the first pages and in the first places in search engines. SERP, on the other hand, allows us to see whether these activities have taken place. Those who want to come to the first pages or to the first places should know the concepts about SERP. Because we can evaluate the pages that we encounter in the search results well and adjust our way accordingly.

What is a rich snippet?

Rich snippets can be defined as structured data in Google search results to attract the attention of the user. With HTML markings made by the site operator, data on various topics can be made more remarkable in search results. Rich Snippets features, which we frequently encounter in recent years, have become one of the issues that many site owners especially want to be one step ahead.

What SERP means?

SERP (Search Engine Results Page) stands for search engine results page. This is the name given to the page that comes up when you search for any word on Google.

Result

We have come to the end of our comprehensive list, where we offer full 56 SERP features under three main headings for authorization.

In this list, which we divide into three as paid SERP features, organic SERP features and structured data source SERP features, we believe that you will definitely find a feature that belongs to your own website.

With these features that both aim to enrich search results and increase clickthrough rate and interaction in this way, you can improve your search performance, provide better understanding of your website by search engine bots and provide a better search experience for users.

If there is a feature that you think is missing in our list, we can add it to our content if you write us in the comments area.

Also, don’t forget to comment on all these features and their effects on both users and websites and mention us on Twitter.


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