What is Snapchat, 2020 Guide

History of Snapchat

Which Social Media App Has a Ghost as Its Mascot?


Before we mention “What is Snapchat?”, It is useful to take a look at the history of the media. Snapchat, which is a social network that offers messaging with photos and is designed in this focus; It was founded by Evan Spiegel in September 2011. This software / application implemented by Evan Spiegel later; Developed by students named Daniel Smith, David Kravitz, Leo NuhKatz, Bobby Murphy at Stanford University.

Snapchat has quickly become popular among young people since its release. Brands started to develop Snapchat focused strategies, especially as Snapchat, which is used by Z generation, is getting more and more popular.

Of course, brands were not only interested in Snapchat for marketing / branding, but some companies also made moves to buy Snapchat. In this sense, the most important offer for Snapchat came from Mark Zuckerberg, founder and owner of Facebook. Despite Facebook’s $ 3 billion offer to buy SnapChat in 2013, SnapChat rejected this offer. In fact, this situation was talked about a lot at that time.

snapchat girls

Meanwhile, Facebook was not the only company that developed an action to buy Snapchat. One of the companies aspiring to Snapchat was Google. The world’s number one search engine, Google, offered $ 4 billion for rising star Snapchat. However, Snapchat refused this offer.

Billion dollar offers from the world’s most important technology companies and rejection of these offers by Snapchat further increased the popularity and brand value of Snapchat.

By the way, there is a detail I would like to mention as a footnote. Mark Zuckerberg, whose $ 3 billion bid to buy Snapchat was rejected in 2013, wanted to purchase the app called “Korea’s SnapChat“, which was named after SnowChat, but Zuckerberg also received a rejection response. Mark Zuckerberg will remain in the UK in these two unsuccessful moves that he has copied the “Story” feature that makes Snapchat different from other social networking applications and makes Snapchat Snapchat.

Thus, “Story” sharing feature has been brought to Facebook and then to “Messenger”, “Instagram” and “Whatsapp” which are other popular products of Facebook.

Snapchat Loses Value

The current market value of Snapchat, which is now weak in the face of Instagram and Twitter, and has experienced a great loss of value, has been recorded as $ 24 billion. According to the 2017 financial reports, it is officially recorded that Twitter, which has a market value of 25 billion dollars, has overtaken SnapChat, but this small loss in competition is not the type to be enlarged for an application that entered the social network market later.

However, it is a known fact that Snapchat has experienced the biggest decrease in its history. Experts say Snapchat is waiting for bigger troubles in the coming days.

What is Snapchat?

What is Snapchat? The shortest answer to the question is: Snapchat; is a social network that allows you to take photos and short videos and share them by coloring them with notes, effects or stickers.

The most important feature that makes the application special and makes it popular and popular among young people in a short time is that the shared photos and videos are limited between 1 and 10 seconds.

These 1-10 second posts shared in the app are called “Snaps”. In addition, the application has another feature. Namely; shared posts self-destruct within 24 hours after being seen by followers. So there is temporality in Snapchat. Digital Branding Specialist and Social Media Strategist Mürsel Ferhat Sağlam defines this situation with the term “permanence of transience”. He states that brands have lessons to learn from here.

By the way, this is the main feature that distinguishes Snapchat from other social networks. For example, the videos or photos you share on Instagram remain unless you delete them. However, there is no such persistence and sharing in Snapchat.

snapchat keyboard
snapchat keyboard

Why is Snapchat Important?

Snapchat is a social network where privacy is at the forefront, with the ability to self-disappear and allow nick usage after 24 hours.

This situation was liked by Y and Z generations. Because, as can be seen in the researches, the generation Y and the Millennium and the generation Z, which cover the young section, give magic to privacy.

"Temporary" and "Privacy" facts made Snapchat a popular social network!

In addition, representatives of Generation Y and Z want to share freely on social media without any obstacles, their freedoms being restricted and without any interference by anyone. For this reason, the interest of Y and Z generations in this social network has increased day by day due to the characteristics such as “temporality” and “privacy” owned by Snapchat.

Perhaps that is why the average age of users such as Twitter is higher, while the average age of Snapchat is much lower. In fact, Snapchat is the only medium of 70% of people under the age of 35, according to the number of active users in the world. Most importantly, this young audience pays attention to be constantly active and to produce original ingredients. This made Snapchat a living social network.

Usage of Social Media 2020 ,By the way, I recommend you to read

Features of Snapchat

snapchat ghosts
Which Social Media App Has a Ghost as Its Mascot?

Now that we briefly mentioned the generation structure of Snapchat users, we can now move on to other features of the application. As I mentioned while transferring information about the application, although the contents you share on Snapchat self-destruct within 24 hours, sometimes there are people who want to save your shares. However, Snapchat has found a solution to this. Namely; If your followers take a screenshot that we call as screenshot, Snapchat transmits this situation to you as a notification.

Meanwhile, the understanding of privacy, transience and time-based sharing in practice has been found objectionable by some sections and some accusations have been made regarding the application.

Since Snapchat has no permanence and 1-10 seconds can be shared in one-to-one messaging, there is a concern that young people can abuse this application.

According to this; It is stated that young people can share inappropriate, violent and sexual content among themselves by using Snapchat. Evan Spiegel, the founder and owner of the application, denied these accusations and emphasized that this is not the aim of Snapchat and that they developed Snapcaht for daily, ordinary sharing.

Snapchat Statistics

Let’s take a look at the statistics of Snapchat, where millions of photos are shared per day. The rate of female users in Snapchat is higher than that of male users. So much so that 70% of the users who download the application are women. The countries where implementation is most common are the United States and the United Kingdom.

Other statistics on Snapchat are as follows;

  • Snapchat has 306 million users.
  • The number of daily users is 190 million.
  • 23 percent of users aged 12-17, 34 percent of users aged 18-24, 26 percent of users aged 25-34 use Snapchat.
  • 77 percent of university students around the world actively use Snapchat.
  • Snapchat comes second after Instagram in terms of usage rate.
  • Women use Snapchat more intensely. While the rate of female users is 60%, the ratio of male users is 38%.
  • In 2015, Snapchat’s worldwide usage rate increased by approximately 50 percent.
  • Although the number of daily users decreased by 5 million in the world in 2018, experts believe that Snapchat will have 103 million users only in the USA in 2022.
  • About 60 percent of users follow several brands on Snapchat.
  • In the near future, Snapchat’s advertising revenues are estimated to exceed $ 700 million.
  • People open Snapchat 20 times a day on average. This causes a large increase in the number of ad views.
  • 30 percent of marketers in the USA actively use Snapchat.
  • 50 percent of users open advertising storylines.
  • Ad revenue of Snapchat increased by about 20 percent compared to the previous year.
  • Snapchat generated $ 825 million in revenue in 2017.
  • The average market volume of Snapchat is estimated to be $ 10-20 billion. In its current form, Snapchat is just behind Twitter.
  • Celebrities also actively use Snapchat. In 2018, Kylie Jenner made bad comments about the app. This has reduced the company’s value by $ 1 billion. Snapchat lost $ 800 million because of Rihanna’s negative words.
  • Those who use Snapchat for income can earn an average of $ 1000 to $ 75,000. For this, it is necessary to reach at least 50 thousand to 7 million followers.
  • The number of photos added daily to the app is approximately 3.5 billion.
  • More than 20,000 photos are shared every second on Snapchat.
  • 64 percent of users in the world use Snapchat as a means of sending messages.
  • The average usage time of Snapchat is around 35 minutes daily.
  • According to a study conducted in the USA, 55 percent of university students use the application as a news source.

Use of Brands Snapchat

Snapchat is a difficult medium to build for marketing / branding studies. However, Snapchat has been used very smartly by some brands.

As an example of the use of Snapchat by brands, I first think of; MTV Italy comes to the TV series Geordie Shore, which entered its sixth season. The producers of the series used the popularity of Snapchat and managed to attract the audience using Snapchat by sharing Snap from the backstage of the cast, the players’ tower and the red carpet on the gala day.

Another example of the young population in excess considering the Blue from Turkey … Turkey has become the first domestic brand to assign Snapchat step. Blue, “Turkey’s First Interview with Snapchat,” two names that are popular among the youth project called Serenay Sari and Kerem scholarship has used in this campaign. This Snapchat interview with Serenay Sarıkaya and Kerem Bursin, the faces of the campaign, attracted great attention and reached 150,000 views in 2 hours.

In addition to these examples, many brands have logged into Snapchat consecutively, but there are not many brands that are organizing different, awareness campaigns. Generally, global companies or productions have realized campaigns by matching Snapchat filters to their corporate identity. For example, the mask or a distinctive feature of a movie character is designed as a Snapchat filter, allowing users to snap through this filter. Warner Bros is one of the brands that prefer this campaign model for some of its films.

However, since the “Sponsored Snapchat Filter” is quite costly (between 300 and 800 thousand dollars), not every brand could benefit from this privilege.

Media Giants on Snapchat

Although SnapChat was established only for instant communication between users, it has now become possible to watch and listen to major media sources via Snapchat with subsequent updates. You can follow the media pages such as MTV, Daily Mail, CNN International, National Geographic, Cosmopolitan, BuzzFeed in the discover section that appears when scrolled to the right within the application.

In addition, Snapchat has become a social platform where different countries, cities, religions, cultures, music or festivals are introduced. Shared snaps on these topics can be seen by all users. In this way, it can be said that Snapchat also contributes to some kind of tourism.

How to Use Snapchat?

After “What is Snapchat?” We moved on to another important question. He said, “How to use Snapchat?” the question is! Using Snapchat application is quite easy and practical. To use the application, your mobile device with iOS or Android operating system can easily download the application and register with Snapchat. You can then start using Snapchat after logging on and adjusting your personal settings.

When you sign in to the application at the beginning, people who use Snapchat from your contacts will come up as a suggestion. If you want to follow these suggestions, you can click the “follow” button. You can skip the profiles you don’t want to follow. If you do not follow anyone, it is not possible to share at the beginning. This shows the importance Snapchat attaches to the interaction.

After adding / following the contact, you have to activate the camera to take a photo by touching the round part in the middle of the phone. You touch the round part once and briefly, you take a photo, and when you press it long, you take a video. After recording the photo or video, you set how many seconds (between 1 and 10 seconds) the people you want to see the share will be able to see. In the meantime, if you remove the “Replay” option, you give your followers the right to see the snap you just shared once.

You can also personalize the application settings you click on the "Manage" button in the "Settings" section of the application.

Snapchat Tips

  • When taking a photo in a dark environment, you can get rid of this problem by activating the flash feature in the upper left corner.
  • A quick double-click on the screen will allow you to switch between cameras. If your front camera is open, you can switch to the back camera when you click, and if your back camera is on, you can switch to the front camera.
  • You can use the clock icon in the lower left corner to set the photo view time, that is, the time between 1 and 10 seconds for users to see your share.
  • You can easily save your photo from the bottom left corner of the screen when you like it and want to save it on your phone.
  • With this application, you can make photos and videos you have taken and send them to your friends. To use this story feature, you can use the “+” icon at the bottom left of the screen.

A completely new Snapchat

We mentioned at the beginning of the article that Snapchat has grown rapidly thanks to its “stories” feature. Even “What is Snapchat?” If we express the question “Snapchat equals stories”, we would not be exaggerated.

On the other hand, we mentioned at the beginning of the article that the popularity of Snapchat has decreased compared to the first years. The biggest reason for this is the “Stories” feature that makes Snapchat; It was getting started on Facebook, Instagram and Whatsapp. Snapchat really started to lose blood quickly after this process.

Of course, we are not the only ones who are aware of this. Snapchat is trying to strengthen the app with various updates, as it realizes the gravity of the situation.

The Snapchat administration announced to its users that in November 2017 they would be making a “completely new SnapChat”. However, it seems that the users are not very satisfied with the updates. Many users even said that if the app does not withdraw the update, they will close their account and delete the app completely from their device.

With the new update, Snapchat, which has greatly changed its use, unfortunately created an adverse reaction when trying to improve and increase its users. Users complained that friend sharing and media should be separated because they were constantly confused within the app. However, Evan Spiegel dismissed these criticisms, saying that it takes some time before people can get used to the new use of the application.

Although Snapchat seems to be very confident about the management policies and updates it implements, it seems that it will continue to decrease in value and lose its users, as long as it is unable to communicate with its users at the same frequency and criticism of its users on rival channels such as Twitter and Instagram.

1 Tweet Cost $ 1.3 Billion

In addition, the application can be adversely affected not only with its competitors such as Instagram, Twitter, but even with a comment made by social media phenomena or celebrities. We saw the biggest example in February 2018 with a tweet by Kardashians, Kylie Jenner, a Reality Show star and social media phenomenon. Kylie: “So nobody uses SnapChat anymore? Or am I just using it? This is very sad … ”Snapchat shares officially crashed after he tweeted.

While the company’s stocks lost $ 1.3 billion, we also witnessed how a tweet sent by a person could harm a world giant social network.

Yes, we have examined a social network in more detail. In this section, we tried to transfer Snapchat to you by evaluating it from all aspects. Accordingly, What is Snapchat? Why is Snapchat Important? What are the terms of Snapchat?


Snapchat Cirle Logo Png Transparent Free

snapchat logo transparent
snapchat logo transparent

Snapchat Square Logo Png Transparent Free

snapchat square logo
snapchat square logo

Snapchat Ghost Icon Vector

snapchat ghost vector
snapchat ghost vector
snapchat face filter vector
snapchat face filter vector
How to Use Snapchat for Beginners 2020

Google Searchs

  • Which social media app has a ghost as its mascot Instagram?

    snapchat ghost vector

    Ghost logo belongs to snapchat

  • What social media uses a ghost?

    Just Snapchat app

  • Why does the Snapchat logo look like a ghost?

    Stating that there is no thought in designing the Snapchat logo, Evan stated that he made this logo in two hours in the dorm room. He explained that the reason for choosing yellow color for Snapchat is that it does not come across any yellow color on popular social media platforms.

  • Was Snapchat originally made for sexting?

    I think No 🙂 But there are a lot of people using it for this purpose

  • Who owns Snapchat?

    founder Evan Spiegel

  • How many people use Snapchat on average each day?

    The number of daily users is 190 million.

  • What does 💛 mean on Snapchat?

    Gold Heart: Congrats, you are closest companions with this individual on Snapchat. You both send the most snaps to one another.

  • What does 💕 mean on Snapchat?

    Pink Hearts: Things are quitting any and all funny business. You both have been each other’s closest companion on Snapchat for in any event two months.

  • Is Snapchat safe for sexting?

    Never use such apps for sex.

  • Can the police see your old SnapChats?

    If you do bad things, of course she finds

  • Is Snapchat safe for my 14 year old?

    Snapchat is not suitable for children under 18.

  • Is Snapchat owned by Apple?

    no it is not

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